No yesterday and no tomorrow
The official Expo.02 newspaper can also be filled with advertisements
The official Expo.02 newspaper can also be filled with advertisementsBy Anita Vaucher The official Expo.02 newspaper is distributed free of charge every day in the trains on the way to the national exhibition and on the exhibition grounds. In terms of content, it informs visitors about upcoming events - the newspaper is not interested in what happened yesterday. The journal is also an interesting advertising platform for advertisers.
The newspaper, which is only published every 40 years or so in Switzerland, has been distributed free of charge to rail passengers traveling to the four Arteplages every morning since the opening of the Expo.02 national exhibition. The Journal, as the Expo.02 newspaper is officially called, aims to be a newspaper without a memory.
In contrast to daily newspapers, the Journal therefore does not report on events from the previous day, but on the current events of the day at Expo.02 itself, explains Dominik Slappnig, Head of Journalism, the concept of memorylessness. There is also no subscription to the Expo newspaper.
Although the Journal is the newspaper for the exhibition of the Swiss Confederation, it is limited to French and German. After all, very few visitors are expected from Ticino and Romansh-speaking Switzerland, because experience shows that sixty percent of the population comes from German-speaking Switzerland and thirty percent from French-speaking Switzerland. The population from the other parts of the country will be addressed using other media, such as the Internet. Expo.02 is also the first national exhibition to include the Rhaeto-Romanic language at all, explains Dominik Slappnig.
Useful Expo companion still looking for advertisers
The journal is primarily of a service nature and also focuses on topics such as architecture, news and events. For example, the reader learns that there should have been a national exhibition in 1991 to mark the 700th anniversary of the Swiss Confederation, but that this was rejected by the voters of the organizing cantons of Uri, Schwyz, Obwalden and Nidwalden. This was the first time since l914 that the 25-year rhythm of the Swiss National Exhibition had been interrupted. And in an interview, SVP President Ueli Maurer can unchallengedly cast doubt on the sense of identity of the Swiss gathered in a damp cloud on the Arteplage Yverdon.
The bilingual editorial team is made up of professional journalists who have taken time out for the duration of the exhibition.
The Journal offers Expo.02 partners and sponsors a unique opportunity to raise their profile. With a circulation of 30,000 or 60,000 copies at the weekend, the Journal in handy tabloid format offers an interesting advertising platform. It is not only eagerly studied by Expo visitors during the train journey, the Journal accompanies visitors throughout the day with useful orientation aids. Expo.02 sponsors have the opportunity to take an exclusive issue and distribute it to their customers and other relevant target groups. Advertisements for other advertisers are acquired via Publicitas. However, the newspaper without memory is not fully booked until the last day of the exhibition in October.
The newspaper, which is only published every 40 years or so in Switzerland, has been distributed free of charge to rail passengers traveling to the four Arteplages every morning since the opening of the Expo.02 national exhibition. The Journal, as the Expo.02 newspaper is officially called, aims to be a newspaper without a memory.
In contrast to daily newspapers, the Journal therefore does not report on events from the previous day, but on the current events of the day at Expo.02 itself, explains Dominik Slappnig, Head of Journalism, the concept of memorylessness. There is also no subscription to the Expo newspaper.
Although the Journal is the newspaper for the exhibition of the Swiss Confederation, it is limited to French and German. After all, very few visitors are expected from Ticino and Romansh-speaking Switzerland, because experience shows that sixty percent of the population comes from German-speaking Switzerland and thirty percent from French-speaking Switzerland. The population from the other parts of the country will be addressed using other media, such as the Internet. Expo.02 is also the first national exhibition to include the Rhaeto-Romanic language at all, explains Dominik Slappnig.
Useful Expo companion still looking for advertisers
The journal is primarily of a service nature and also focuses on topics such as architecture, news and events. For example, the reader learns that there should have been a national exhibition in 1991 to mark the 700th anniversary of the Swiss Confederation, but that this was rejected by the voters of the organizing cantons of Uri, Schwyz, Obwalden and Nidwalden. This was the first time since l914 that the 25-year rhythm of the Swiss National Exhibition had been interrupted. And in an interview, SVP President Ueli Maurer can unchallengedly cast doubt on the sense of identity of the Swiss gathered in a damp cloud on the Arteplage Yverdon.
The bilingual editorial team is made up of professional journalists who have taken time out for the duration of the exhibition.
The Journal offers Expo.02 partners and sponsors a unique opportunity to raise their profile. With a circulation of 30,000 or 60,000 copies at the weekend, the Journal in handy tabloid format offers an interesting advertising platform. It is not only eagerly studied by Expo visitors during the train journey, the Journal accompanies visitors throughout the day with useful orientation aids. Expo.02 sponsors have the opportunity to take an exclusive issue and distribute it to their customers and other relevant target groups. Advertisements for other advertisers are acquired via Publicitas. However, the newspaper without memory is not fully booked until the last day of the exhibition in October.
