Budget news: Canon and SBB with Alex Schmid

The communications agency Alex Schmid AG is pleased to welcome electronics giant Canon and SBB Cargo as new clients.

The dialog agency Alex Schmid AG welcomes the electronics group Canon and SBB Cargo as new clients.account news Canon and SBB at Alex Schmid Alex Schmid is supporting the opening of a new call center in a multi-stage campaign, which SBB Cargo intends to use to simplify order placement in the future. The agency is also running a multi-stage roadshow and other events for Canon. Alex Schmid won the SBB contract in a pitch against two competitors;
She came to Canon on the basis of an evaluation.
Pi Ar pushes Seemeile in SwitzerlandThe Zurich PR agency Pi Ar is to give the trade magazine Seemeile a breath of fresh air. Although the magazine for motorboat sports enthusiasts, offshore and inland waterway sailors is produced in Herrliberg ZH, it has a growing readership in Germany in particular. Pi Ar is now developing a marketing concept for the Swiss market. This will combine various conventional and innovative measures. In particular, it aims to find synergies with representatives of other sectors. The highlight will be a rendezvous between Swiss and German sailors on Lake Constance.
Soldini Bienenfeld for Echinaforce The Zurich agency Soldini Bienenfeld has won the pitch for the OTC fresh plant preparation Echinaforce against Jung von Matt/Limmat and Advico Young & Rubicam, Gockhausen. The advertising budget for the Rogg-
wiler phytopharmaceutical manufacturer Bioforce (A. Vogel) is now being managed by Soldini Bienenfeld. The new campaign for Echinaforce will be launched in the fall. TV commercials, advertisements and a package of measures for the POS are planned.

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