Incest in elevator shaft
In the new Zurich city magazine *Lift*, the scene is mainly celebrating itself
In the new Zurich city magazine Lift, the scene mainly celebrates itselfBy Oliver Classen It comes from the trendy "Chreis Chaib" and is dedicated to the three magic Cs: culture, communication and art. This mix of urbanity should prevent the new, service-oriented scene magazine Lift from getting stuck in the waste paper pile.
After Basel, Lucerne, St.Gallen and Aarau, Downtown Switzerland now also has its "regional cultural magazine". Or rather, it should have. Project manager and journalist Markus "Punky" Kenner says that the financing of the A4-format magazine, which is designed as an information and opinion platform, is not yet fully secured.
In order to encourage further patrons and sponsors, but also "to sound out the reader response", the busy
The former DRS 3 music editor has produced a 66-page sample issue together with a whole armada of friends and acquaintances. From 2003, Lift, which is published by the independent Panorama Produktion association, will appear ten times a year with a print run of 11,000 copies.
The editorial responsibility for the unpretentious but attractively designed magazine lies with AZ journalist Gabriela Schenker, who also penned the cover story about "Die Kanzleistrasse". This is not only the home of WerbeWoche, but now also Lift. Reason enough for the paper, which until now has been supported by start-up aid (Migros Culture Percentage, the Presidential Department of the City of Zurich and other donors), volunteers and (this time 14 paid) advertising pages, to devote an eight-page report with all kinds of local celebrities to this central axis of Kultkreis 4.
Cooperation with sister publications advisable
In addition to such shallow navel-gazing, some cultural criticism and columns, there are also three small media stories in the zero issue, which is available free of charge in trendy bars and stores. In the one about Zurich as a publishing location, the author urges us to be less autistic and more compulsively modest - an attitude that would also suit the somewhat self-involved elevator designers.
The declared aim of Kenner and his associates is for their "network project", which includes an attractive and functional website (www.liftonline.ch) in addition to the print product, to become self-sustaining "within two years". One means to this end could be participation in the "Medienpool Kultur", which the Basler Programmzeitung, the Luzerner Kulturmagazin and the St.Galler Saiten launched last November. The only argument against Lift as the fourth wheel on the wagon of the Swiss-German culture magazines could be the concerns of the sister papers that the Zurich latecomer alone weighs in at more than half as much as the previous trio combined (accumulated circulation 21,000 copies).
For the time being, however, the new neighbors from Kanzleistrasse are hoping for constructive criticism from the public and the industry. The latter is likely to come primarily from the left-wing alternative Zurich competition. After all, Lift ultimately lives from the same advertiser base as the (red) FabrikZeitung, the SP organ PS or the WoZ. Who knows, perhaps there is still undiscovered pool potential slumbering here.
After Basel, Lucerne, St.Gallen and Aarau, Downtown Switzerland now also has its "regional cultural magazine". Or rather, it should have. Project manager and journalist Markus "Punky" Kenner says that the financing of the A4-format magazine, which is designed as an information and opinion platform, is not yet fully secured.
In order to encourage further patrons and sponsors, but also "to sound out the reader response", the busy
The former DRS 3 music editor has produced a 66-page sample issue together with a whole armada of friends and acquaintances. From 2003, Lift, which is published by the independent Panorama Produktion association, will appear ten times a year with a print run of 11,000 copies.
The editorial responsibility for the unpretentious but attractively designed magazine lies with AZ journalist Gabriela Schenker, who also penned the cover story about "Die Kanzleistrasse". This is not only the home of WerbeWoche, but now also Lift. Reason enough for the paper, which until now has been supported by start-up aid (Migros Culture Percentage, the Presidential Department of the City of Zurich and other donors), volunteers and (this time 14 paid) advertising pages, to devote an eight-page report with all kinds of local celebrities to this central axis of Kultkreis 4.
Cooperation with sister publications advisable
In addition to such shallow navel-gazing, some cultural criticism and columns, there are also three small media stories in the zero issue, which is available free of charge in trendy bars and stores. In the one about Zurich as a publishing location, the author urges us to be less autistic and more compulsively modest - an attitude that would also suit the somewhat self-involved elevator designers.
The declared aim of Kenner and his associates is for their "network project", which includes an attractive and functional website (www.liftonline.ch) in addition to the print product, to become self-sustaining "within two years". One means to this end could be participation in the "Medienpool Kultur", which the Basler Programmzeitung, the Luzerner Kulturmagazin and the St.Galler Saiten launched last November. The only argument against Lift as the fourth wheel on the wagon of the Swiss-German culture magazines could be the concerns of the sister papers that the Zurich latecomer alone weighs in at more than half as much as the previous trio combined (accumulated circulation 21,000 copies).
For the time being, however, the new neighbors from Kanzleistrasse are hoping for constructive criticism from the public and the industry. The latter is likely to come primarily from the left-wing alternative Zurich competition. After all, Lift ultimately lives from the same advertiser base as the (red) FabrikZeitung, the SP organ PS or the WoZ. Who knows, perhaps there is still undiscovered pool potential slumbering here.
