for online news: Advertising market
The German online classifieds marketplace Versum.de AG is being dissolved.
The German online advertising market Versum.de AG is to be dissolved.news The ten shareholders of the company have decided this, as a spokesperson confirmed to the industry service Kress. Versum.de was a merger of some of the largest German publishers, comparable to the Swiss platform Swissclick. However, several of the partners, including Axel Springer Verlag and M. DuMont Schauberg, wanted to handle the online classifieds business on their own again. According to Kress, Holtzbrinck, WAZ and Ippen had at times considered continuing Versum.de with fewer shareholders.
PWA Index falls again After two stable months, the Publimedia Web Advertising Index (PWA Index) fell more sharply again in July. The index lost 0.1 points in both May and June; in July it fell by 0.5 points to 101.1 points. Thanks to the sharp jump of 3.65 points in January, however, it is still above the level at the end of the year (100 points). The PWA Index is based on monthly surveys of investments in commercial advertising on national and international platforms.
Swiss on the web The Geneva-based web service provider Agence Virtuelle has been commissioned by the airline Swiss International Air Lines to optimize and position its website in Europe and the USA. The aim is to increase sales of flights via www.swiss.com in 14 countries. Agence Virtuelle ensures that the Swiss website appears in the top ranks of the major search engines when people search for airlines.
Aseantic expands to Zurich The Biel-based Internet agency Aseantic is opening a branch in Zurich at the beginning of September. It will start with four employees and is to be continuously expanded, as the specialist journal Netzwoche reports. The branch will be managed by Pascal Schmid, already a partner and member of the management board of Aseantic.
PWA Index falls again After two stable months, the Publimedia Web Advertising Index (PWA Index) fell more sharply again in July. The index lost 0.1 points in both May and June; in July it fell by 0.5 points to 101.1 points. Thanks to the sharp jump of 3.65 points in January, however, it is still above the level at the end of the year (100 points). The PWA Index is based on monthly surveys of investments in commercial advertising on national and international platforms.
Swiss on the web The Geneva-based web service provider Agence Virtuelle has been commissioned by the airline Swiss International Air Lines to optimize and position its website in Europe and the USA. The aim is to increase sales of flights via www.swiss.com in 14 countries. Agence Virtuelle ensures that the Swiss website appears in the top ranks of the major search engines when people search for airlines.
Aseantic expands to Zurich The Biel-based Internet agency Aseantic is opening a branch in Zurich at the beginning of September. It will start with four employees and is to be continuously expanded, as the specialist journal Netzwoche reports. The branch will be managed by Pascal Schmid, already a partner and member of the management board of Aseantic.
