Fast Betty feeds everyone

TBWA profiles Coop's convenience brand idea Betty Bossi with tasty TV commercialsCooking is now considered a luxury that not everyone can afford or wants. Ready meals are therefore in vogue. This is also confirmed by the sales data collected by ACNielsen for the Swiss retail trade (excluding Ticino): From August 2001 to July 2002, sales of sandwiches and ready-made salads amounted to around CHF 76 million. This figure gives an idea of the immense sales potential of ready-to-eat and ready-to-cook products. It was in this environment that Coop launched the Idee Betty Bossi brand - its first child from the partnership with Betty Bossi Verlag AG. The campaign recipe comes from TBWA. page 7