New media series

"If you want to know how a company is really doing, you shouldn't read annual reports, you should talk to the employees."

"If you want to know how a company is really doing, you shouldn't read annual reports, you should talk to the employees." The greater the economic pressure, the greater the validity of this recommendation by American economic critic Jeremy Rifkin, formulated long before the accounting scandals and dotcom crisis. WerbeWoche is following his advice with a series of reports from the inside of media companies that are currently particularly hard hit. We are visiting Swiss publishing and broadcasting houses in loose succession. This issue begins the new frontline reporting with a panorama of the mood at the Tamedia Glass Palace (oc).

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