From varicose veins and a newspaper brain
Anyone involved in advertising in Bern is in a celebratory mood at the Urs Trophy awards ceremony
Anyone involved in advertising in Bern is in a champagne mood at the Urs Trophy awards ceremony "If you never take off, you'll never land anywhere". With this truism, Publicitas Director Walter Althaus welcomed over 270 guests to the Urs Trophy awards ceremony in the Kursaal in Bern - alluding to this year's record participation: A total of 170 entries were submitted.
This award ceremony brings Bern's advertisers together at least once a year. The event is also a popular rendezvous for Publicitas clients from the region. Fredy Collioud, "development worker from the advertising Mecca of Zurich", as Althaus described the jury president, presided over the event.
as always competently and with the necessary touch of humor.
The Swiss singer Eve Kay had, as she herself admitted, aimed her singing at a rather younger audience. Collioud immediately had to contradict her. As a rather older participant, he suffers from varicose veins, which is why he did not appear at the award ceremony in shorts.
This verbal coming out was prompted by the nominated small advertisement for the Aarberg Regional Hospital from the Hofer advertising agency in Bern. The series of ads presents the hospital's services, including the removal of varicose veins.
Roger Bertsch, iron sculptor and creator of this year's Urs Trophy, went to the Historical Museum to find a sketch from 1910 by a Bernese advertiser called Luder, which he used as a model for the Trophy.
The graduates of the Bern-Biel School of Design were the first to devour the buffet with a conspicuous appetite. They had been invited because this year, for the first time, the graphic design prize was awarded, sponsored by the newspaper Der Bund. The winner, Nathalie Oswald, can enjoy four days in Berlin thanks to the brain she designed out of newspaper (av).
This award ceremony brings Bern's advertisers together at least once a year. The event is also a popular rendezvous for Publicitas clients from the region. Fredy Collioud, "development worker from the advertising Mecca of Zurich", as Althaus described the jury president, presided over the event.
as always competently and with the necessary touch of humor.
The Swiss singer Eve Kay had, as she herself admitted, aimed her singing at a rather younger audience. Collioud immediately had to contradict her. As a rather older participant, he suffers from varicose veins, which is why he did not appear at the award ceremony in shorts.
This verbal coming out was prompted by the nominated small advertisement for the Aarberg Regional Hospital from the Hofer advertising agency in Bern. The series of ads presents the hospital's services, including the removal of varicose veins.
Roger Bertsch, iron sculptor and creator of this year's Urs Trophy, went to the Historical Museum to find a sketch from 1910 by a Bernese advertiser called Luder, which he used as a model for the Trophy.
The graduates of the Bern-Biel School of Design were the first to devour the buffet with a conspicuous appetite. They had been invited because this year, for the first time, the graphic design prize was awarded, sponsored by the newspaper Der Bund. The winner, Nathalie Oswald, can enjoy four days in Berlin thanks to the brain she designed out of newspaper (av).
