Soon all cash registers will be sick

Concordia continues to recruit low-risk patients for its basic insuranceThe health insurance companies are getting warmer: Fall is the time to cancel. Customer loyalty and customer acquisition are the essential goals of all advertising campaigns. If you don't want to be swept away by the death of health insurance companies, you have to use your advertising funds carefully: Too much communication gives the impression that the health insurer is throwing money out of the window for marketing. Out of sheer fear of criticism from premium payers, health insurers only dare to use one-size-fits-all, family-oriented campaigns. Like the Concordia campaign by Ottiger & Partner, for example. However, this is hardly likely to lure the young target audience. page 10