Everything is back in butter
The way back to nature leads By Heart through the butter
By Heart leads the way back to nature via butterThe idea comes from Jean-Jacques Rousseau, the implementation from By Heart. For Swiss milk producers, the new main agency positions butter as a harmonious unity of man and nature, in the spirit of the Geneva philosopher: Goodbye, you ghastly fast food and convenience food world. By Heart lets Helvetia's most beautiful Alpine bride, top model Sarina Arnold, step into the role of the butter woman. With a fashionable folklore dress, Uri dialect and a dose of dreamy romance, she positions butter as an inimitable, pure natural product. Those responsible are thus placing their bets fully on emotions. With Rousseau's postulated "Retour à la nature," the advertising idyll awakens the longing for naturalness, the USP of butter. Page 6
