News: Weko investigates sot marketing
The Federal Competition Commission (ComCo) is conducting a preliminary investigation into whether the Bern-based Espace Media Group (EMG) is pursuing an unlawful predatory strategy with the launch of the Solothurner Tagblatt (SoT).
The Federal Competition Commission (ComCo) is conducting a preliminary investigation into whether the Bern-based Espace Media Group (EMG) is pursuing an unlawful predatory strategy with the launch of the Solothurner Tagblatt (SoT).News ComCo investigates Sot marketing In a submission to the ComCo, Tagblatt competitor Solothurner Zeitung claims that EMG is resorting to unlawful, competition-distorting means. In addition to a discount of CHF 74, the Tagblatt is luring new subscribers with a free flight to Berlin, which according to research by the Mittelland Zeitung is worth at least CHF 200.
20 Minuten with Propaganda The free newspaper 20 Minuten and the cultural advertising company Propaganda Zürich AG are launching a cross-media cooperation at the beginning of October. Customers from the cultural and events sector who commission Propaganda to put up posters or distribute flyers will be able to place event advertisements in 20 Minuten at special rates.
Minus in August The month of August brought the biggest minus for Swiss advertising so far this year. According to Media Focus, gross advertising expenditure fell by 6.2% compared to the same month last year. The online sector can celebrate: banner advertising increased by 90.8% and achieved by far the best result of the year at CHF 2.15 million.
20 Minuten with Propaganda The free newspaper 20 Minuten and the cultural advertising company Propaganda Zürich AG are launching a cross-media cooperation at the beginning of October. Customers from the cultural and events sector who commission Propaganda to put up posters or distribute flyers will be able to place event advertisements in 20 Minuten at special rates.
Minus in August The month of August brought the biggest minus for Swiss advertising so far this year. According to Media Focus, gross advertising expenditure fell by 6.2% compared to the same month last year. The online sector can celebrate: banner advertising increased by 90.8% and achieved by far the best result of the year at CHF 2.15 million.
