Wirz cubist
By Beat Fritsch
By Beat FritschA promotional star with the inscription "Now new", straight out of the direct marketing textbook, was emblazoned on the invitation card. This aroused curiosity, as the sender was the venerable Wirz advertising agency. However, the mailing was not intended to woo
The company was not only looking for new customers from the mail order sector, but also invited guests to the inauguration ceremony for the communications company's new buildings.
All of the Group's units can now be found at the same address: in the familiar Wirz high-rise and in the new Jean Nouvel-style glass cubes that were built next to it. In his speech on the agency's new architectural appearance, CEO Geri Aebi said briefly and succinctly: "The building appears clean, reduced and clear - and that's how our advertising should be too."
The agency's ADC cubes were artistically arranged in the atrium at the reception to take reduction and representation to the extreme and to give the whole thing a visual finishing touch. The new rooms met with a positive response from almost all visitors. However, among the "evil" envious people and those who like to make jokes - there are said to be plenty of them in the industry - one or two bon mots made the rounds: "Now people are happy to take a job at Wirz again" or "What, they've only won so few cubes in their long agency career?" were heard.
The Wirz creatives countered the latter by saying that the ADC cubes won so far were used as bricks for the new building and that the ones in the atrium were just the leftovers. The supposedly small number of ADC awards was finally clarified by Hansueli Schweizer, President of the Wirz Board of Directors. Of course there were more of them, but the white marble cubes, which were awarded by the creative association for a certain period of time, were not included in the all-black ambience for aesthetic reasons. Conclusion of the Wirz party - a visit to Uetlibergstrasse is not only worthwhile for contemporaries interested in architecture.
IP Multimedia also offered something new last week. "Good-bye Screen-up - hello Zap-in" was the motto on Thursday. Because Screen-up, the trade fair of the united Swiss TV advertising time providers, is not being continued this year, IPM organized its own event, Zap-in 03, without further ado. The screenings took place in the South Sea-style Yonex badminton hall near Hardbrücke, and IPM CEO Michi Frank welcomed his guests to the subsequent party in the neighboring In-Club UG.
Michael Seiler, Head of Advertising at the Berner Zeitung, on the other hand, opted for something tried and tested with the Bodega aperitif. The guests thanked him with a large attendance. Tapas, vino tinto and flamenco were the order of the day; the singing and dancing interludes by Rafael Segura's Iberian show troupe are just as legendary as the "Puff", the
in the backyard and wine cellar of the traditional pub when the BZ invites guests to the buffet. This was presented in its usual opulence and splendor. However, it seems that the Bernese are also saving money - some people waited in vain for the raffle of wellness weekends and other gifts, as has been the case in previous years. Well, maybe next time there will be something to win again,
because the BZ-Bodega-Apéro 2003 is definitely coming.
Beat Fritsch
The company was not only looking for new customers from the mail order sector, but also invited guests to the inauguration ceremony for the communications company's new buildings.
All of the Group's units can now be found at the same address: in the familiar Wirz high-rise and in the new Jean Nouvel-style glass cubes that were built next to it. In his speech on the agency's new architectural appearance, CEO Geri Aebi said briefly and succinctly: "The building appears clean, reduced and clear - and that's how our advertising should be too."
The agency's ADC cubes were artistically arranged in the atrium at the reception to take reduction and representation to the extreme and to give the whole thing a visual finishing touch. The new rooms met with a positive response from almost all visitors. However, among the "evil" envious people and those who like to make jokes - there are said to be plenty of them in the industry - one or two bon mots made the rounds: "Now people are happy to take a job at Wirz again" or "What, they've only won so few cubes in their long agency career?" were heard.
The Wirz creatives countered the latter by saying that the ADC cubes won so far were used as bricks for the new building and that the ones in the atrium were just the leftovers. The supposedly small number of ADC awards was finally clarified by Hansueli Schweizer, President of the Wirz Board of Directors. Of course there were more of them, but the white marble cubes, which were awarded by the creative association for a certain period of time, were not included in the all-black ambience for aesthetic reasons. Conclusion of the Wirz party - a visit to Uetlibergstrasse is not only worthwhile for contemporaries interested in architecture.
IP Multimedia also offered something new last week. "Good-bye Screen-up - hello Zap-in" was the motto on Thursday. Because Screen-up, the trade fair of the united Swiss TV advertising time providers, is not being continued this year, IPM organized its own event, Zap-in 03, without further ado. The screenings took place in the South Sea-style Yonex badminton hall near Hardbrücke, and IPM CEO Michi Frank welcomed his guests to the subsequent party in the neighboring In-Club UG.
Michael Seiler, Head of Advertising at the Berner Zeitung, on the other hand, opted for something tried and tested with the Bodega aperitif. The guests thanked him with a large attendance. Tapas, vino tinto and flamenco were the order of the day; the singing and dancing interludes by Rafael Segura's Iberian show troupe are just as legendary as the "Puff", the
in the backyard and wine cellar of the traditional pub when the BZ invites guests to the buffet. This was presented in its usual opulence and splendor. However, it seems that the Bernese are also saving money - some people waited in vain for the raffle of wellness weekends and other gifts, as has been the case in previous years. Well, maybe next time there will be something to win again,
because the BZ-Bodega-Apéro 2003 is definitely coming.
Beat Fritsch
moved to the new Wirz-Haus in Zurich-Giesshübel. But there were also celebrations in the
Bodega at the Berner Zeitung's traditional fall aperitif, and in the Westend, IP Multimedia launched Zap-in 03 on its own initiative as a replacement for Screen-up.
We find out who meets in the communications scene at drinks receptions and parties at a wide variety of industry events. Do you already have something exciting to report? Reach for the
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