Service: "Attention Brand
When do products or companies become a brand? How do you nurture and protect them? How does successful brand communication work?
When do products or companies become a brand, how do you maintain and protect them, how does successful brand communication work? "Achtung Marke" Klaus Brandmeyer, co-founder of the Geneva Institute for Brand Technology, addresses these questions in his new book "Achtung Marke", which has been published by Stern Bibliothek. The book contains essays, lectures and analyses by Brandmeyer from recent years. It comprises 336 pages and can be ordered for 28 euros from Anne Cordes in the advertising department of Stern magazine (cordes.anne@ stern.de).
DDC Yearbook 2002 The German Designer Club DDC was founded in 1989 and has been "taking up the cudgels" for quality and interdisciplinary work ever since. The club's members come from the fields of architecture, product design, CI, digital design, interior design, photography, illustration, art and advertising. The DDC aims to create a serious platform for design communication among these specialists. Every year, the DDC therefore honors the best work in a competition with the categories "Kommunikation vernetzt" and "Das gute Stück". In the volume "Kommunikation vernetzt. 2002" (ISBN 3-87439-604-5) contains many illustrations as well as the briefings and a brief description of the creative concepts from the perspective of the award winners.
Mediaforum now has a forum The publishing industry portal Mediaforum.ch is expanding its services with the new "Forum" section. Around 30 topics from the areas of prepress, web, programming, operating systems, miscellaneous and jobs are available for discussion. As part of a partnership, Mediaforum is taking over the Hilfdirselbst.ch service, which will be integrated into the layout of the industry portal. Behind Hilfdirselbst.ch is Gamper Internetauftritte und Schulung, in cooperation with the other partners Verband Schweizer Druckindustrie, Ulrich Media GmbH, MD-Systems and the trade journal Publisher.
DDC Yearbook 2002 The German Designer Club DDC was founded in 1989 and has been "taking up the cudgels" for quality and interdisciplinary work ever since. The club's members come from the fields of architecture, product design, CI, digital design, interior design, photography, illustration, art and advertising. The DDC aims to create a serious platform for design communication among these specialists. Every year, the DDC therefore honors the best work in a competition with the categories "Kommunikation vernetzt" and "Das gute Stück". In the volume "Kommunikation vernetzt. 2002" (ISBN 3-87439-604-5) contains many illustrations as well as the briefings and a brief description of the creative concepts from the perspective of the award winners.
Mediaforum now has a forum The publishing industry portal Mediaforum.ch is expanding its services with the new "Forum" section. Around 30 topics from the areas of prepress, web, programming, operating systems, miscellaneous and jobs are available for discussion. As part of a partnership, Mediaforum is taking over the Hilfdirselbst.ch service, which will be integrated into the layout of the industry portal. Behind Hilfdirselbst.ch is Gamper Internetauftritte und Schulung, in cooperation with the other partners Verband Schweizer Druckindustrie, Ulrich Media GmbH, MD-Systems and the trade journal Publisher.
