Online marketing: Siemens Switzerland

Objective: To convey the messages from the umbrella campaign «Spin the Globe» in a clever, playful way and to initiate a dialogue with the target audiences.

Editorial - 31 October 2002

Objective: Anchoring the messages from the "Spin the globe" umbrella campaign in an intelligent, playful way and opening a dialog with the target groups.Siemens Switzerland Advertising media: Online competition, banners, permission-based marketing, tender posters. Deployment: From mid-October to the end of December.
Client: Siemens Schweiz AG, Zurich; responsibility: Alessandra Veccia, advertising consultant. Consulting/mediation: Publimedia Webadvertising; responsibility: Tobias Fehrlin.

Online marketing: Siemens Switzerland

Objective: To convey the messages from the umbrella campaign «Spin the Globe» in a clever, playful way and to initiate a dialogue with the target audiences.

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