Sundays: Newspaper rest

WHS advertises in a reader campaign for a break with the SonntagsZeitungPlay it again, Reini Weber! For the second time, the creative head of Weber Hodel Schmid has composed a campaign for the SonntagsZeitung (SoZ). In doing so, he was in the mood for a lot of sacred bimbam: Honor Sunday as a day of rest. At most, you should pick up the newspaper on the seventh day of creation - and leave everything sweaty behind. At least that's what the print motifs suggest. The day's orders and activities are depicted by a host of oppressively hyperactive Sunday workers with their to-do lists. Only by taking a look at the SoZ can they escape into the idyll of intelligent and entertaining reading. The new campaign with seven motifs was launched on November 3, coinciding with a "gently renovated" layout of the SonntagsZeitung. page 10