Harmonious rides
The magazine Pferdharmonie/Chevalharmonie aims to win over horse lovers in a flash
The magazine Pferdharmonie/Chevalharmonie aims to conquer horse lovers at a gallopRiders and horse lovers in Switzerland will discover new reading material about their favorite animal from December. The magazine Pferdharmonie/Chevalharmonie is published by the two young publishers Corinne Tâche-Berther, also co-editor of the magazine SeventhSky, and Patricia Bechaalany. The two horse lovers came up with the idea for the magazine around two years ago when they were disillusioned to discover that there were only association magazines for horse breeders and equestrian sports in German- and French-speaking Switzerland. Generous illustrations in the planned luxury magazine
The range of topics in these association publications is very narrow, says Corinne Tâche. The two publishers and horse owners agree that the quality of the editorial content tends to fluctuate rather than remain constant. And Pegasus, the equestrian magazine for German-speaking Switzerland, may have an editorial team in Switzerland, but its choice of topics is geared more towards neighboring German-speaking countries and is mainly geared towards leisure riding.
The magazine will comprise 100 pages and will be launched with an initial print run of 35,000 copies in German and French respectively. It will be published twice a year in May and November. The first issue at the beginning of December will be published just in time for the prestigious CSI indoor tournament in Geneva with international participation. The publishers also want to distribute the magazine via equestrian businesses and specialist stores as well as by direct mail. Pferdharmonie/Chevalharmonie costs ten francs at newsstands.
For the advertisements, the horse lovers knocked on the doors of banks, insurance companies, car dealerships and watch manufacturers in particular, as well as manufacturers of equestrian products. The new magazine sees itself as a luxury magazine. In terms of language, the magazine is also aimed at people who have never sat in a saddle before, the publishers assure us.
In addition to a wide range of topics, horse and riding enthusiasts will find ten pages of atmospheric photos. The American Robert Vavra, the world's number one in equestrian photography, who has also been hired by actor and horse lover Robert Redford for his films, has spontaneously agreed to do a photo shoot for the two women from French-speaking Switzerland at a special price. There are also fashion photos with a dressage champion to admire. Anita Vaucher
The range of topics in these association publications is very narrow, says Corinne Tâche. The two publishers and horse owners agree that the quality of the editorial content tends to fluctuate rather than remain constant. And Pegasus, the equestrian magazine for German-speaking Switzerland, may have an editorial team in Switzerland, but its choice of topics is geared more towards neighboring German-speaking countries and is mainly geared towards leisure riding.
The magazine will comprise 100 pages and will be launched with an initial print run of 35,000 copies in German and French respectively. It will be published twice a year in May and November. The first issue at the beginning of December will be published just in time for the prestigious CSI indoor tournament in Geneva with international participation. The publishers also want to distribute the magazine via equestrian businesses and specialist stores as well as by direct mail. Pferdharmonie/Chevalharmonie costs ten francs at newsstands.
For the advertisements, the horse lovers knocked on the doors of banks, insurance companies, car dealerships and watch manufacturers in particular, as well as manufacturers of equestrian products. The new magazine sees itself as a luxury magazine. In terms of language, the magazine is also aimed at people who have never sat in a saddle before, the publishers assure us.
In addition to a wide range of topics, horse and riding enthusiasts will find ten pages of atmospheric photos. The American Robert Vavra, the world's number one in equestrian photography, who has also been hired by actor and horse lover Robert Redford for his films, has spontaneously agreed to do a photo shoot for the two women from French-speaking Switzerland at a special price. There are also fashion photos with a dressage champion to admire. Anita Vaucher
