Service: ADC invites you to the vanity fair
The call for entries for the 2003 ADC Awards is now open.
The call for entries for the ADC judging 2003 is open: Service ADC invites you to the vanity fair Aspirants for one of the coveted cubes can submit their creations until November 22. Some changes have been made to the mode. Instead of 15 categories, there are now only 9, with in-house use, trade press and public service being dropped or integrated into the remaining categories. Direct advertising and sales promotion have been combined. In addition, the Art Directors Club writes that the requirements for the authenticity of entries have become stricter. Documents can be requested from ADC Managing Director Helen Müller (info@adcschweiz .ch or tel. 01 262 00 33).
Guide to typefaces Two years ago, Hans Peter Willberg and Friedrich Forssman published "First Aid in Typography", an ideal introductory book that was deliberately aimed at interested amateurs, because typography "is no longer the sole preserve of professionals". Following the great success of the first book, Willberg is now supplementing his work with a "Font Guide". This guide to the font jungle aims to provide a generally understandable and well-founded introduction to the history, form, selection and mixture of fonts. With examples and practical exercises, Willberg trains the eye for the form and style of different fonts and how to use them. "Wegweiser Schrift", published by Hermann Schmidt, Mainz, costs CHF 23.40 and can be ordered under ISBN 3-87439-569-3.
Text tools How do I make my message stand out from the flood of texts? Helga Zimmer-Pietz's guide provides the necessary tips for the right writing, from advertising copy to product descriptions, with practical examples. In eight chapters, she presents the necessary tools for learning the craft of professional copywriting at lightning speed.
Helga Zimmer-Pietz: "Professionelles Texten", Wirtschaftsverlag Ueberreuter, ISBN
3-7064-0172-X, Fri. 19.30.
Guide to typefaces Two years ago, Hans Peter Willberg and Friedrich Forssman published "First Aid in Typography", an ideal introductory book that was deliberately aimed at interested amateurs, because typography "is no longer the sole preserve of professionals". Following the great success of the first book, Willberg is now supplementing his work with a "Font Guide". This guide to the font jungle aims to provide a generally understandable and well-founded introduction to the history, form, selection and mixture of fonts. With examples and practical exercises, Willberg trains the eye for the form and style of different fonts and how to use them. "Wegweiser Schrift", published by Hermann Schmidt, Mainz, costs CHF 23.40 and can be ordered under ISBN 3-87439-569-3.
Text tools How do I make my message stand out from the flood of texts? Helga Zimmer-Pietz's guide provides the necessary tips for the right writing, from advertising copy to product descriptions, with practical examples. In eight chapters, she presents the necessary tools for learning the craft of professional copywriting at lightning speed.
Helga Zimmer-Pietz: "Professionelles Texten", Wirtschaftsverlag Ueberreuter, ISBN
3-7064-0172-X, Fri. 19.30.
