Your friend is the reader

Guye Benker corrects the positioning of the Tages-AnzeigerThe perseverance has paid off: last week saw the launch of the first Tagi image campaign after the WHS era. Together with the Zurich agency Guye Benker, those responsible at Werdstrasse have developed a new branding strategy to get the Tamedia flagship back on track. The current appearance positions the Tagi as an independent daily newspaper that represents its own, even uncomfortable, opinion on relevant topics. This message is reinforced by the claim "More important than ever" and alludes to the timeless necessity of having one's own opinion and expressing it - despite contrary views. page 5