Weltwoche continues with additional requirements
In 2003, *Die Weltwoche* will again be sent out to selected target groups on a trial basis.
Weltwoche will also be sent out to selected target groups as a trial in 2003.News Regular test mailings have already been carried out in the current year, which publishing director Uli Rubner regards as a great success. From week 51/02 to week 11/03, 30,000 test copies will be sent out each week. The advertising rates will remain the same despite the increased circulation.
TV4 sister will not appear until 2003 The fortnightly TV program guide originally announced by Vierwaldstätter Verlag for October will not appear this year. As publishing director Rüdiger Hahn explained to WerbeWoche, the launch of TV4's higher-priced sister is being delayed by various problems, some personal, some coordination-related. "The launch will now take place between January and March 2003," said Hahn. And adds emphatically: "It will come."
Tele Züri collects donations for children with cancer Together with the Child and Cancer Foundation, Tele Züri is organizing a donation marathon on 1 December. On this day, the Zurich broadcaster will be reporting live for ten hours from the children's hospital and the two collection centers in the studio and at Bellevue. The collection campaign begins at 2 p.m. and lasts until midnight. A total of around 40 Tele Züri employees will be on special assignment.
Konnex AG takes a bite out of the chocolate market Following the purchasing act study on dairy products, Konnex AG has now set its sights on the chocolate market. The results of the study are now available. The Konnex purchase act study sheds light on various aspects of the purchase act. It provides information on the interplay between the retail channel and the brand as well as the motivation that leads to the purchase of a product, places of purchase and much more. Over the next three years, it is planned to study eight different sectors and product groups.
TV4 sister will not appear until 2003 The fortnightly TV program guide originally announced by Vierwaldstätter Verlag for October will not appear this year. As publishing director Rüdiger Hahn explained to WerbeWoche, the launch of TV4's higher-priced sister is being delayed by various problems, some personal, some coordination-related. "The launch will now take place between January and March 2003," said Hahn. And adds emphatically: "It will come."
Tele Züri collects donations for children with cancer Together with the Child and Cancer Foundation, Tele Züri is organizing a donation marathon on 1 December. On this day, the Zurich broadcaster will be reporting live for ten hours from the children's hospital and the two collection centers in the studio and at Bellevue. The collection campaign begins at 2 p.m. and lasts until midnight. A total of around 40 Tele Züri employees will be on special assignment.
Konnex AG takes a bite out of the chocolate market Following the purchasing act study on dairy products, Konnex AG has now set its sights on the chocolate market. The results of the study are now available. The Konnex purchase act study sheds light on various aspects of the purchase act. It provides information on the interplay between the retail channel and the brand as well as the motivation that leads to the purchase of a product, places of purchase and much more. Over the next three years, it is planned to study eight different sectors and product groups.
