Best of South-West (3rd quarter 2002)
Appeal of the ads to supporters in the «conservative camp»
Affinity of advertisements with supporters in the "middle-class corner "Best of Print Advertising The advertising hits 2002 from the Advertising Index of the market research institute Demoscope
In cooperation with the market research institute Demoscope, Publimedia presents the readers of WerbeWoche five times a year with an excerpt from the
Results from the Advertising Index (AX Print). This index (see box) is a module of the Market Radar and measures the popularity of advertising subjects. The top two rows contain the subjects that achieved the greatest acceptance among the relevant psychographic target group (see compass rose). The three subjects that performed best among the entire sample, i.e. all four target groups, in the third quarter of 2002 are shown under the title "Top Three".
In cooperation with the market research institute Demoscope, Publimedia presents the readers of WerbeWoche five times a year with an excerpt from the
Results from the Advertising Index (AX Print). This index (see box) is a module of the Market Radar and measures the popularity of advertising subjects. The top two rows contain the subjects that achieved the greatest acceptance among the relevant psychographic target group (see compass rose). The three subjects that performed best among the entire sample, i.e. all four target groups, in the third quarter of 2002 are shown under the title "Top Three".
