Chill out with Count Dracula

The ZVV's night network outpaces the launch campaignMoms and dads in the Zurich conurbation have been waiting for this: From mid-December, the Zurich Transport Network (ZVV) will be transporting their kids home safely. Party people in the greater Zurich area will be able to enjoy this additional service. On weekend nights, they will be transported from location to location every hour or two hours. For the launch, which will only be put on the communication network one month after the product launch, the in-house agency Publicis has shot a surprising cinema spot. In it, the creatives skillfully associate the Clubbers with bats that dread the dawn more than the flight back to the breakfast table. page 7