Last but not least: The burger as a mirror of yourself
Fast food outlets often have to come up with something new to attract potential customers to buy their products. This is what happened in Brazil, where Ogilvy came up with a somewhat different kind of campaign for Burger King.
Anyone ordering a hamburger of the Whopper variety is photographed at the counter with a hidden camera. The ordered burger is then wrapped in a foil printed with the picture taken. A very personalized Whopper that proves that Burger King burgers are "your way". And of course the Whopperface fun was filmed - also with a hidden camera:
