News: Blick wants to enter the retail trade
News Blick wants to enter the retail tradeRingier wants to sell its tabloid Blick not only at newsstands in future. New distribution channels are being discussed, explained Group CEO Michael Ringi
News Blick wants to go into the retail tradeRingier wants to sell its tabloid Blick not only at newsstands in future. Group CEO Michael Ringier told AZ Mittelland Zeitung that new distribution channels are being discussed: "This newspaper belongs at every checkout in a Coop or Migros." A redesign is also being considered, "because we consider the appearance to be somewhat antiquated", said Ringier.
Jean Frey magazines to be printed in Zofingen from 2003The magazines Bilanz, Beobachter and TR 7 from Jean Frey will be printed by Ringier Print in Zofingen from 2003. Bruno Hörler, Head of Marketing at Ringier Print, corrected a report in Blick at the request of WerbeWoche. It had referred to 2005. The printing contract is currently with Druckerei Winterthur (DW), which Ringier took over from the Basler Mediengruppe in the summer of 2001. Ringier intends to close DW by the end of 2003.
Testing system for giant postersThe Zurich outdoor advertising company Paron is introducing a system to measure the quality of a giant poster site and make pricing transparent. It is based on random frequency counts over several days. Criteria such as visibility/distance, distractions in the surrounding area and lighting are also taken into account. The system was developed by the media consulting agency Chollet MediaExpert.
Jean Frey magazines to be printed in Zofingen from 2003The magazines Bilanz, Beobachter and TR 7 from Jean Frey will be printed by Ringier Print in Zofingen from 2003. Bruno Hörler, Head of Marketing at Ringier Print, corrected a report in Blick at the request of WerbeWoche. It had referred to 2005. The printing contract is currently with Druckerei Winterthur (DW), which Ringier took over from the Basler Mediengruppe in the summer of 2001. Ringier intends to close DW by the end of 2003.
Testing system for giant postersThe Zurich outdoor advertising company Paron is introducing a system to measure the quality of a giant poster site and make pricing transparent. It is based on random frequency counts over several days. Criteria such as visibility/distance, distractions in the surrounding area and lighting are also taken into account. The system was developed by the media consulting agency Chollet MediaExpert.
