Put in the best light

With Boxx, Glas Trösch emphasizes its market-leading positionDramatic evening atmosphere in Tuscany. A window flashes. The surprise is perfect when the viewer of the advertisement learns that the sensual glass comes from Switzerland. More precisely: from Glas Trösch. In keeping with the grandiose motifs of the image campaign, the claim "More light. More life" radiates the expertise of the domestic market leader. In contrast to the usual, technically cool showcase in the form of skyscrapers made of steel and glass and more glass, the Boxx agency chose an emotional advertising language that spreads a cozy atmosphere. Strengthening soul food for the ailing construction industry. page 6