Swiss press: Advertising revenues fall again in February
The press continued to suffer from declining revenue in the advertising market in February as well. Compared to the previous month, print media earned 1.5 percent less from advertising—a total of 117.7 million francs.
The trade press suffered the sharpest decline. Sales fell by 8.5 percent to CHF 4.2 million. This was reported by the Wemf for Advertising Media Research on Friday. The general press did not fare well either. At 12.2 million francs, the general press suffered a decline of 7.1 percent. Sales in the daily press fell by 2.6 percent to CHF 68.6 million.
Among the print categories, however, a few took in more than in the previous year. These include the financial and business press. Their sales rose by 11 percent to CHF 3.2 million. While the special press increased by 5.2 percent to 14.8 million francs, the regional weekly press achieved sales of 4 million francs and was thus able to generate 7.4 percent more revenue from advertisements. Sales of the Sunday press remained unchanged at CHF 10.7 million.
A decline in sales was recorded for job advertisements: Down 15.2 percent to 14.4 million francs. The same applies to real estate ads: Down 16.5 percent to CHF 4.4 million. By contrast, commercial and other advertisements increased by 0.8 percent to CHF 91.8 million. Sales of brochure inserts increased by 14.1 percent to CHF 7.1 million.
Advertising revenues for newspapers and magazines had already fallen by six percent in 2008. Last year, the Swiss press earned a good fifth less from advertising overall.
Among the print categories, however, a few took in more than in the previous year. These include the financial and business press. Their sales rose by 11 percent to CHF 3.2 million. While the special press increased by 5.2 percent to 14.8 million francs, the regional weekly press achieved sales of 4 million francs and was thus able to generate 7.4 percent more revenue from advertisements. Sales of the Sunday press remained unchanged at CHF 10.7 million.
A decline in sales was recorded for job advertisements: Down 15.2 percent to 14.4 million francs. The same applies to real estate ads: Down 16.5 percent to CHF 4.4 million. By contrast, commercial and other advertisements increased by 0.8 percent to CHF 91.8 million. Sales of brochure inserts increased by 14.1 percent to CHF 7.1 million.
Advertising revenues for newspapers and magazines had already fallen by six percent in 2008. Last year, the Swiss press earned a good fifth less from advertising overall.
