Budget news: Maurice Lacroix ticks at Springer & Jacoby
Advertising Budget News: Maurice Lacroix Chooses Springer & Jacoby The Swiss watch brand Maurice Lacroix has entrusted the Hamburg-based agency Springer & Jacoby (S&J) with its global advertising budget, which was previously managed by Jung von Matt/Limmat. The agency group
Budget news Maurice Lacroix ticks at Springer & Jacoby
The Swiss watch brand Maurice Lacroix has entrusted Hamburg-based Springer & Jacoby (S&J) with its global advertising budget, which was previously managed by Jung von Matt/Limmat. The agency group won the pitch against the budget defender and four competitors. The first S&J campaign will continue to position the models as "the classics of tomorrow".
Inhalt & Form for Zingg-Lamprecht The communications agency Inhalt & Form, Zurich, has won the overall communications account for Zingg-Lamprecht. The Zurich furniture store was previously managed by Wacker and Rosser.
Two new clients for Virus The Biel-based advertising agency Virus acquired two new clients at the end of the year. It was commissioned by the pharmaceutical company Roche to define and implement new measures for the sales force for one of its drugs. The Biel-based office supplies manufacturer Biella-Neher AG has also placed its trust in Virus. The client and agency want to jointly develop communication measures for the Biella Design and Biella Calendar divisions. They are starting with a new type of sales booklet.
McCann-Erickson advertises the Blind Fashion Show Following an agency evaluation, the Swiss Central Association for the Blind (SZB) has commissioned McCann-Erickson Switzerland to advertise the first Swiss Blind Fashion Show. With this event, the SZB celebrates its 100th birthday. The show is aimed at sighted and blind people and will take place on March 25 and 26 in Zurich and Lausanne. Visually impaired guests will be able to experience the fashion presented by young Swiss designers with their hands, while information will be available in Braille. According to McCann-Erickson, the "strategic and creative level" spoke for itself.
The Swiss watch brand Maurice Lacroix has entrusted Hamburg-based Springer & Jacoby (S&J) with its global advertising budget, which was previously managed by Jung von Matt/Limmat. The agency group won the pitch against the budget defender and four competitors. The first S&J campaign will continue to position the models as "the classics of tomorrow".
Inhalt & Form for Zingg-Lamprecht The communications agency Inhalt & Form, Zurich, has won the overall communications account for Zingg-Lamprecht. The Zurich furniture store was previously managed by Wacker and Rosser.
Two new clients for Virus The Biel-based advertising agency Virus acquired two new clients at the end of the year. It was commissioned by the pharmaceutical company Roche to define and implement new measures for the sales force for one of its drugs. The Biel-based office supplies manufacturer Biella-Neher AG has also placed its trust in Virus. The client and agency want to jointly develop communication measures for the Biella Design and Biella Calendar divisions. They are starting with a new type of sales booklet.
McCann-Erickson advertises the Blind Fashion Show Following an agency evaluation, the Swiss Central Association for the Blind (SZB) has commissioned McCann-Erickson Switzerland to advertise the first Swiss Blind Fashion Show. With this event, the SZB celebrates its 100th birthday. The show is aimed at sighted and blind people and will take place on March 25 and 26 in Zurich and Lausanne. Visually impaired guests will be able to experience the fashion presented by young Swiss designers with their hands, while information will be available in Braille. According to McCann-Erickson, the "strategic and creative level" spoke for itself.
