Regional television flying high

Media Rising viewer numbers and a loyal audience impressively strengthened Swiss regional television last year, which will go down as one of the most successful years in the history of Swiss regional television: All seven TeleNewsCombi stations sailed in an upward breeze in the audience market. Not only did they each increase their daily viewer numbers by several tens of thousands. At the same time, almost all stations were able to retain their audience for longer. The work of the program makers, who have consistently improved their offerings over the past year and adapted them to viewer habits, seems to have already paid off, but the question remains as to whether the desired success in the advertising market is just around the corner. After all, the upward trend arrived in time for the launch of the advertising combination with SF DRS, which has been available for booking since the beginning of the year. However, advertisers still seem to be much more interested in individual regions than in the TeleNewsCombi as a complete package >> p. 23
Daniel Schifferle