PR for Belcanto

PR Agency After working at Farner and the Opera House, Paul Martin Padrutt founded Padrutt PR in Zurich.

PR agency Following positions at Farner and the Opera House, Paul Martin Padrutt founds Padrutt PR in Zurich.Paul Martin Padrutt, Head of Marketing and Press at the Zurich Opera House for five years, took the plunge into self-employment in January and founded the PR agency Padrutt PR in Zurich. The company will position itself in the market with marketing PR and sponsorship support in particular, in addition to the classic products of PR consulting.After graduating as Lic. oec. publ. the 36-year-old worked for one year at Isopublic, three years at Farner PR and now five years for Alexander Pereira. "I left a dream job at the Zurich Opera. But I already said that at Farner," says Padrutt, who now wants to realize his dream as an independent entrepreneur.
Completely without a safety net, he does not fly to freedom. The Padrutt PR agency will continue to organize media partnerships for the Zurich Opera House as well as conceive and implement various ideas for customer relation marketing. A sure customer is likewise already the opera of Helsinki. Padrutt, however, does not want to specialize as a PR agency primarily for cultural organizations. "There are already many others in the market here," he says.
An important new customer is therefore also an "interesting brand" from the food industry as well as a company from the chemical sector. Paul Martin Padrutt has moved into an office with three fully furnished rooms "for further developments" just behind the opera house. For the time being, however, the new agency wants to work with freelancers. Wife Karin Padrutt will manage the back office, having already gained relevant experience in well-known companies.
(pan)

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