Lowe confirmed as Electrolux agency

Lowe & Partners has won the pitch for Electrolux's advertising budget for Europe and North America, confirming on Thursday what the trade press had already reported at the end of 2002 (see Newsmail of December 12). Lowe is the first to develop an international brand campaign on a project basis. The agency will be entrusted with the complete consumer communications budget later in the year. The British magazine Campaign estimates the budget at CHF 115 million.