Investors want facts instead of advertising

Investors and analysts have very different ideas about the tasks of an investor relations presentation than the responsible managers, according to a survey of 270 CEOs, CFOs and communication managers as well as 140 representatives of the financial community conducted by the Zurich agency Tangerine Communications. Listeners to a presentation expect facts above all else. In particular, the transparency of financial data must be increased. They place little value on persuasion, which is considered particularly important in companies. The study can be downloaded as a PDF file from www.tangerine-communications .com.