Vive les Meccarillos
«The world can wait»—at least for the duration of a cigarillo—was the tagline Lesch + Frei created about 20 years ago for Meccarillos manufacturer Burger Söhne AG.
Tobacco advertising "The world can wait" - at least for the length of a cigarillo - is what Lesch + Frei wrote for the Meccarillos manufacturer Burger Söhne AG around 20 years ago, and since January the Zurich agency has been using an advertising campaign to promote Meccarillos in French-speaking Switzerland as "genuine cigarillos in the style of the French way of life". To this end, the creative team and illustrator Markus Wyss are telling short visual stories about the decorative boxes with the diamond pattern. With just a few strokes and some profound wordplay, the cigarillo is to be presented as a "witty object of pleasure and joie de vivre".Fuma cum laude: Meccarillos ante portas in French-speaking Switzerland.
