The car to the star
Car advertising Sometimes they are loners like Humphrey Bogart. Sometimes they are goddesses like Marilyn Monroe. Or rebels like James Dean.
Car advertising Sometimes they are loners like Humphrey Bogart. Sometimes they are goddesses like Marilyn Monroe. Or rebels like James Dean. What all these icons of film history have in common is that they once drove a Chrysler. In 1956, "Bogey" chauffeured a certain Sabrina through the movie of the same name in a Chrysler Imperial. Marilyn fell in love with the millionaire and his Chrysler Phaeton Convertible in the movie "How to Hook a Millionaire". James Dean drove around the set in an Imperial Roadstar in "Giants". And Ernest Hemingway also liked to feel like a good American behind the wheel of an American in Cuba, namely in a Chrysler New Yorker Deluxe. BBDO Detroit revealed these little secrets in a "cinematic" brochure. DaimlerChrysler Switzerland in Zurich and the Matter & Partner agency are now also using this international advertising medium to drum up support for the Geneva Motor Show from March 6 to 16. "Bogey" loved a Chrysler Imperial.
