Media Research Group studies cross-media

The Media Research Group (MRG) has examined the Swiss cross-media market for the first time, and the advertising market study has revealed a clear trend towards the clever linking of media, according to the press release. In a new study, MRG therefore asked over 100 companies and institutions from the top 500 Swiss companies about their cross-media publishing strategies. The evaluation is aimed at clients of cross-media services, media production companies, direct advertisers, CP solution providers and consulting firms. It is available in digital and printed form.