Last but not least: Too good to be true
Interviews with superstars sell well. When editors are offered interviews with celebrities like Beyoncé Knowles, Jay-Z, Christina Aguilera, Slash, and Snoop Doggy Dogg, they have to jump at the chance. It’s just a shame when it later comes to light that the interviews—at least as described—never actually took place.
Before the fraud was discovered by the musician's management, the fake interview made it as far as Switzerland. The interview was published in the print edition of the Tages-Anzeiger on January 12 of this year and also distributed via the news network. This is not the first time Tamedia has had experience with fraudsters. The Bernese interview faker Tom Kummer had been reporting from Hollywood for the Tages-Anzeiger magazines for years and faked interviews with Demi Moore, Sharon Stone and Brad Pitt, among others.
Other media also victims of "borderline" journalism
It seems that no medium is safe from "borderline" journalism, as this form of reporting is known. Sonntags-Blick, NZZ am Sonntag and Blick have all fallen victim to falsifiers. In September 2003, Sonntags-Blick had to admit that the essay "Everything is different, nothing has changed" was not written by the successful US author David Margolick, but by a freelance employee of the newspaper in New York by the name of Lorenz Wolffers.
The Bern journalist Wolffers had also foisted a fake on the NZZ am Sonntag. The interview with the American author Scott Turow was pure fabrication. In the same year, Blick also fell prey to a forger: a German journalist named Robert Macher had cobbled together an interview with Mick Jagger from various texts and enriched it with juicy details. So, keep your eyes and ears open.
