Swiss awards media budget to Mediaedge CIA

The national airline Swiss has entrusted Mediaedge CIA with its global media planning and buying budget, according to the British industry service Brand Republic, citing Swiss Head of Marketing Markus Rege. The exception is the Swiss home market, where Mediaschneider remains responsible. Brand Republic puts the budget at around 13 million francs. A branding and promotion campaign by Jung von Matt/Limmat is to be launched in April.