Advertising statistics continue to point downwards

Advertisements The advertising statistics of the Swiss press also show a decline in the new year, with newspapers losing 17.6 percent of their advertising volume compared to the same month last year. All categories are affected. German-speaking Switzerland suffered the most. Weekly newspapers in French- and Italian-speaking Switzerland even achieved a clear increase of 7.6 percent and 6.4 percent respectively, while the volume in German-speaking Switzerland fell by 10.1 percent. Magazines fared better overall than newspapers (with a loss of 2.8 %). German-language women's magazines (-46.4 %) and French-language business magazines (-38 %) fared worse.