McDonald's invites you to the media pitch

Media The fast food chain McDonald's Switzerland put its media budget out to pitch. Mediaedge CIA, budget holder for 18 years, declined to participate.

Editorial - March 6, 2003

Media The fast food chain McDonald's Switzerland has put its media budget out to pitch. Mediaedge CIA, budget holder for 18 years, declined to participate. "In view of the close ties to McDonald's, this was a difficult decision," explained CEO Bernd Leckebusch. The pitch will now be contested by Optimedia, Mediacom and OMD.

McDonald's invites you to the media pitch

Media The fast food chain McDonald's Switzerland put its media budget out to pitch. Mediaedge CIA, budget holder for 18 years, declined to participate.

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