Decline in sales for Clear Channel Plakanda
The Swiss out-of-home advertising company Clear Channel Plakanda (CCP) achieved net sales of 93 million Swiss francs in 2002. This is a decrease of 3.6 percent compared to the previous year.
The Swiss out-of-home advertising company Clear Channel Plakanda (CCP) achieved net sales of 93 million Swiss francs in 2002. This represents a decline of 3.6 percent compared to the previous year, meaning that CCP fared better than its competitors: the domestic revenue of industry leader Affichage/APG fell by 7.5 percent in 2002. However, Media Focus reported a 4.8 percent increase in gross advertising expenditure for posters. According to CCP CEO Beat Roeschlin, the previous year's result was maintained in the roadside, POS and airport segments.
