SMS response brings Tagi more response

For the third time, the Tages-Anzeiger (TA) is using SMS response to attract new subscribers, and from next week, posters will be placed on streetcars and buses in the Zurich economic area inviting people to order a trial subscription via an 079 number. Compared to previous campaigns with dispensers and order cards, the SMS response rate was up to three times higher, writes the advertising agency Frei & Glaus. The conversion rate from trial to permanent subscriptions remained the same. Frei & Glaus is responsible for the campaign together with the interactive agency Newinternet.