Benetton: Arrivederci provocation

Fashion With a planned investment of over 15 million euros, textile manufacturer Benetton's new advertising campaign aims to reach more than 30 countries around the world this year, in addition to its colorful fashion

Fashion With a planned investment of over 15 million euros, textile manufacturer Benetton's new advertising campaign in more than 30 countries around the world this year aims to highlight the sombre issue of hunger alongside colorful fashion. For the current campaign, Benetton is working together with the World Food Programme, the United Nations organization that is at the forefront of the fight against hunger in the world.

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