AA&I makes Swica brand healthy

The Swica health organization is having its advertising revamped by Advertising Art & Ideas (AA&I.) The Zurich agency is to strengthen the brand, which has been subject to erosion in the recent past, explained Creative Director and CEO Stefan Winzenried. Swica used to have a strong image thanks to innovations such as the renaming of the health insurance company to health organization or commercials such as "Forever Young" by Studer & Wohlgemuth with a senior couple making love. Since the beginning of 2001, however, the company has relied on the services of a direct marketing agency, Wirz Brugger Lüthi. Alongside AA&I and two other agencies, the account holder had also been invited to the competition presentation. The new brand campaign from AA&I is due to be launched in August.