Nemuk: Fighting racism with rapper stress and social media
«Lève-toi! Stand Up Against Racism» is the name of the current campaign launched by the Foundation Against Racism and Anti-Semitism (GRA) in collaboration with rapper Stress. The goal of the campaign was to take a stand against racism, film it, and upload the video to the blog Leve-toi.ch. Nemuk was responsible for the concept and production of the social media campaign.
Numerous users responded to the call and created their own video contributions. The amateur contributions were then professionally embedded in a video clip. The result was a collaborative clip from social media users and the Swiss rapper Stress. This is now online. The project achieved a broad impact thanks to the viral effect and promotion within the Facebook community. The finished clip is also intended to encourage people to set an example against racism in the future and to use the blog leve-toi.ch as a platform for sharing experiences. The project was realized without an advertising budget.
