Last but not least: Tally remains sexy
Tally Weijl is known for its sexy advertising. Sometimes it’s so provocative that it gets banned. Now, after seven years, the fashion label is saying goodbye to its previous slogan. «Totally sexy» is becoming «totally tally.» But the Tally Girl still loves making a grand entrance!
"Everyone knows that Tally Weijl stands for sexy fashion. It is no longer necessary to state this explicitly," says a media spokesperson, explaining the change in strategy. The latest motif confirms that Tally Weijl will continue to advertise its fashion with sexy subjects. It shows the Tally girl on an airplane wing. She has declared the wing of the airplane her exclusive sun terrace. She simply enjoys attracting attention and being admired. "She lies there and sunbathes as if there were nothing more normal in the world," according to a press release. She is accompanied by her best friend and faithful companion, the bunny. The work was created by the Parisian agency BETC Luxe. From now on, the tally girl will also be exuding her irresistible charm in all major cities in this country - "totally tally".
(Image: Tally Weijl)
