Advertising expenditure falls even further
Advertising Statistics: Swiss gross advertising expenditures fell by 7 percent in February compared with the same month a year earlier.
Advertising statistics According to Media Focus, only radio (12 %) and teletext (11.1 %) recorded a positive development. Cinema recorded a drop of 9.7 percent. Daily newspapers lost 7.6%, consumer magazines 3.7% and specialist magazines 9.3%. TV advertising expenditure also fell (-9.5 %). Posters recovered after the January slump, but still recorded a drop of 9.7%.
