Catching customers in 3D style

Self-promotion The Zurich advertising agency Red Cell is showing its wild side - with unmistakable and highly visible self-promotion: on large-format billboards and in 3D style, it is unperturbed by the economic downturn and is boldly and purposefully going on the hunt. The message is: "Red Cell is hungry for new customers." The punchline of the campaign is a specially made, oversized bear trap with a 3D look at the Pfingstweidstrasse bus stop in Zurich. The eye-catcher will be on display there until the end of April and is particularly visible to motorists. It will be interesting to see whether future customers are not afraid of falling into a trap at Red Cell with this form of self-promotion - after all, a customer is not only a king, but also a shy deer. "Of course, a trap doesn't just look nice. But we want to say that Red Cell promises a bit more aggressive advertising," reassures concept developer Monika Winkler.