15 minutes Jesus
Religious Marketing It’s written in an easy-to-understand style and is certainly worth reading with God’s blessing: The Swiss Evangelical Alliance (SEA) is launching its own newspaper.
Religion marketing It is written in an easily understandable way and can certainly be read with God's blessing: The Swiss Evangelical Alliance (SEA) is launching its own newspaper, 4telstunde für Jesus, with a circulation of 500,000 copies and a name reminiscent of the commuter newspaper 20 Minuten. 4telstunde für Jesus is intended to provide basic information about the Christian faith in an exciting and catchy way," says the press release of the mainly free-church evangelical association. The newspaper has a colorful and casual design and is distributed free of charge by Christians "wherever volunteers are available". The first issue is published before Easter and includes a foreword by Pastor Ernst Sieber, an interview with top Swiss snowboarder Ursula Bruhin and statements by Swiss church leaders on sex, money and the apocalypse. Further issues are planned for the Day of Prayer, Christmas and Easter 2004.
