Poster campaign - author uncertain
For a few days now, posters have been hanging in the city of Zurich that have given rise to speculation: A pair of eyes on a red background, with a Swiss cross in the pupils. What is it all about? And who is behind the campaign?
The content and authorship of the posters will probably remain a mystery for the time being. Beat Sulzer, Managing Director of Clear Channel Plakanda, which is active in outdoor advertising, did not want to reveal the names of the clients to Werbewoche. The plan is to reveal the secret in mid-April. However, the secret will not be revealed on posters, but at a press conference and in print. Sulzer let this much slip: The subjects have nothing to do with the current Swissness bill.
