Praised advertising from Switzerland

Car dealerships This spring, the new Ford Streetka will be seen on Swiss roads for the first time.Although no launch campaign was planned for this Ford runabout, Grendene Ogilvy & Mather in Zurich decided to advertise the model in Switzerland anyway. "Because we were convinced that this model would have a positive impact on the Ford brand and bring a new, younger audience into Ford showrooms." A wise advertising idea, as the campaign not only convinced customers in Switzerland, but also Ford of Europe in Germany, France and England. The campaign from Zurich, or parts of it, is now being used in these countries, so Grendene Ogilvy & Mather took courage and ran the Ford campaign.