Cinema advertising is booming
Advertising Statistics: Gross advertising spending in Switzerland fell by 6.3 percent in March compared with the same month a year earlier. Outdoor advertising was particularly hard hit, declining by 21.9 percent.
Advertising statistics Gross advertising expenditure in Switzerland fell by 6.3% in March compared to the same month last year. Out-of-home advertising suffered, falling by 21.9 percent, while daily newspapers lost 8.3 percent. Trade journals performed worse than in February with a loss of 11.1%, while consumer magazines recovered somewhat with a loss of 0.9%. TV advertising was balanced (- 0.1 %), while advertising expenditure in teletext fell by 8.3%. There were only positive changes for radio (+ 4.8 %) and cinema (+ 39.2 %).
