The Swiss press is rich in delights

Press A good idea catches on: More than 75,000 people in German- and French-speaking Switzerland ordered a trial subscription for 20 francs at the last "Schweizer Presseshow".Presse A good idea catches on: More than 75,000 people in German-speaking and French-speaking Switzerland ordered a trial subscription for 20 francs at the last "Schweizer Presseshow". For this promotionally effective price, people were able to get a taste of a daily newspaper for six weeks, read a Sunday newspaper for ten weeks, or receive three to 13 issues of various magazines delivered to their door, depending on the title. Now the Swiss Press Association wants to repeat the successful press show. "Feel good & enjoy" is the motto of the new campaign. Reading with pleasure, Sundays to feel good, discovering new things in the areas of culture, fashion, design, food, drink and wellness are the specific keywords. "We expect 24 to 32 newspapers and magazines to take part in this leisure game," said project manager Pepi Burch in a circular at the end of February. In the meantime, to his "great delight", 33 titles have emerged with a total circulation of around 4.5 million copies. Over the course of the summer, these will be accompanied by a joint folder in which all participating publications briefly introduce themselves, offer their trial subscriptions and encourage readers to take part in a competition in which there is also a car to be won.
Action motto of the Swiss press.