Publicis likes surimi
Following a pitch, the Zurich-based advertising agency Publicis will now manage Coraya's advertising budget. Under this brand, the French company Cuisimer produces a range of seafood products, including surimi. Coraya surimi has been available in Switzerland for over z
Following a pitch, Zurich-based advertising agency Publicis is now handling Coraya's budget. Under this brand, the French company Cuisimer produces a range of fish products, including surimi. Coraya surimi have been sold in Switzerland by Migros for over ten years. Since March, the brand has also been available at Coop. Publicis is launching a campaign with classic advertising as well as POS measures this spring.
